If you’ve got great marketing results, a health online brand image, a website that is easy to find and good to look at, and content that draws visitors in, a tip of the hat to you! It seems like you’re going to be in the business for quite some time. If you don’t have all these things, you aren’t the only one. The digital marketing landscape is evolving on a continual basis. There are quite a few things involved – website strategy, design, advertising, content, social media platforms, SEO, among others. It is extremely challenging to bring together all these elements and make sure they are all working efficiently.
Take some time to evaluate your business. If you notice one or more of the following weaknesses, it may be time to bring in the SEO big guns.
Your company isn’t growing.
Companies should always be looking to grow. If your growth is slowing down or has stopped, you aren’t attracting more customers. Sure, you could focus on retention and work with loyal customers, but this is not sustainable long-term. A strong business has to constantly progress, reaching out and gaining new customers every day.
Your website is extremely outdated.
Visitors’ first impression of your business is usually from your website. If it is unattractive and looks outdated, people may assume that your business and products are, too. Your website not only has to look appealing, but it has to be easy to maneuver around, too. That, coupled with a responsive design will help you to convert customers more easily.
You can’t run campaigns fast enough.
In the time that it takes you to get your campaign up and running, your competitors are snatching customers right out from under your nose. SEO companies work rapidly, and are always up to date on different tools and strategies. Most of the time, they can plan and carry out a campaign in the time that you would take just to have a couple brainstorming sessions.
You don’t know who you’re selling to.
A good marketing strategy starts with understanding who you are selling to. Each individual browses the web differently, and you will have trouble reaching your target market if you don’t know who they are. If you know who they are and where on the web they are likely to be, you will be able to reach them with a marketing message specially catered to their demographic. That way, you won’t be wasting money on people who won’t become customers anyways.
You don’t know what backlinks are.
SEO is a great way to get more customers and make your brand more visible in the market. There are a great many strategies, from technical on-page recommendations to Local search. One of the most forceful strategies, however, is backlinking. This is a tactic where you build up quality links incoming to your site. This can make a world of difference when it comes to search engine ranking. If a large number of quality sites lead to yours, search engines take you seriously in your industry. You’re forgoing quite a bit of business if you’ve been underestimating the power of SEO.
You aren’t measuring your results
Results are nothing if they aren’t measurable. You won’t know how far you’ve come or what you need to do to improve without understanding where your marketing strategy has brought you. You need to be able to follow along your keyword rankings and utilize Google Analytics data. This knowledge is invaluable and will help you cultivate your business.
Web Design Clearwater specializes in SEO & Digital Marketing in the Clearwater area, get in touch to see how we can help today!