Why You Should Be Investing in Digital Marketing

If you are looking to grow your business, one of the things you need is an excellent marketing strategy. In the current business landscape, that means you should most definitely be integrating digital marketing. Some companies hesitate to take that step because it seems rather risky. However, if you are not integrating digital marketing in your overall marketing strategy, we can guarantee that you are missing out on quite a portion of potential customers because they are where you aren’t: digital media platforms.

You may think it’s an exaggeration, but the fact of the matter is digital marketing has completely taken over traditional marketing methods. Therefore, if your business has a website, an e-commerce platform, or social media accounts, you should definitely invest in digital marketing.

The fact of the matter is in this day and age, if you don’t have an online presence, you don’t have a presence. If you aren’t convinced of your need for digital marketing yet, read on.


1 – The internet is here to stay
The typical internet user spends over six hours a day on the internet, and this number is only increasing. The world wide web is an excellent tool to distribute information. It isn’t just a trend – it’s here to stay.

Marketing aims to increase your reach and brand visibility. Traditional marketing tools do work in that direction, but nowhere as effectively as digital marketing tools do. Visitors are in control of their experience with your website – all you have to do is leave everything they need in easy access. People who are interested in your products can see the product description and specifications, and even see what other people think about it. The internet gives you the ability to literally place all the information your customer needs at their fingertips.


2 – You can direct your efforts to your target market
Conventional marketing methods do not always reach who you want to reach. It isn’t nearly as easy to segment the market with traditional tools compared to digital tools. Digital marketers are able to figure out who exactly you need to reach with your marketing efforts so you can spend the bulk of your time and money on them, therefore getting a greater ROI. The tools that they use take multiple factors into consideration – location, demographics, interests, past searches on your website, and many other related things.


3 – You aren’t limited to geographic location
Before digital marketing came to be, marketers had a hard time figuring out how to reach people beyond their geographic location. They could only reach so many people close to them. This greatly limited a business’s potential, as they weren’t able to reach markets that weren’t local. Oftentimes there are many people who would be interested in your product, if it only reached them. With the internet, you can access people all over the world. It’s a great way to put your brand out there for an exponentially cheaper cost.

That being said, to get results out of being able to reach people worldwide, you need to put a lot of work into your online presence. Relevant, quality content needs to be published regularly on your site, and visitors need to feel like they are getting something from your page. If your content successfully catches someone’s eye, they may share it online, making it visible to their own personal network of people. That will allow you to reach even more people without having to pay more.


4 – It’s a chance to be creative
One of the great things about digital marketing is that it forces you to be creative in a way that you never have before. You can make your brand stand out in a way that is like no other company, making it easier for people to recognize and remember you. There are so many digital marketing tools that are at your disposal, and there is a whole world of creativity out there for you to do something great with your brand!


5 – You can measure your results
It is very challenging to measure the results of a traditional marketing campaign. Often, you only have a vague idea of whether it is effective or not. With digital marketing however, it’s extremely easy to know exactly where you stand. Your digital strategies are monitored around the clock, and you can get an idea of exactly how you are doing in a glance. These metrics will help you evaluate how effective your current strategy is. If it isn’t delivering the results you thought it would, you’ll be able to modify it easily.


6 – It’s so much faster
Traditional tools can’t beat the speed you can get with digital media. In only a couple seconds, you can reach people all over the world. You don’t need to mail out flyers or coupons. Within a couple clicks, you’ll be able to send your message. Your customers will also benefit from the easy access to your company. All the information they need can be pulled up in a matter of seconds, whether it is information about your company or your products.


7 – You can build relationships with your customers
Outstanding businesses know the value of building relationships with customers. The internet is all about connections. It doesn’t just allow you to get reach your customers – your customers are also able to reach you. Furthermore, you can get a better understanding than ever of your target audience so that you are able to provide them with an improved experience in the future.

The ability to communicate with your customers also means you are able to gather feedback more easily. Your customers can make known what they like, what they dislike, and what they want to see in your products and in your company. They may point out things that you never considered before.

Something you may want to do is give customers a way to interact with you. This may be through a forum, a message feature, or a social media platform. This not only makes it easier for your customers, but makes them feel like you are invested in them and value them.
Web Design Clearwater specializes in SEO & Digital Marketing in the Clearwater area, get in touch to see how we can help today!

Author Profile

Kristen Sam
WordPress and Web Design is my passion. I've learned over the years that design isn’t just art. It’s more than aesthetics - It’s communication. I am not just an artist. I am not just a designer. I am a visual communicator. I speak the language of color schemes, call-to-actions, and user experience.

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