When you think of internet marketing, what comes to your mind? Is it a website? A social media platform? A blog? Online ads? In actuality, all these things are considered internet marketing methods. They are all small threads that make up a bigger picture. However, it can get pretty overwhelming managing all the small threads, and if they aren’t handled well, they could very well end up tangled.
That being said, internet marketing is still incredibly important to any modern company, be it a tiny one-person operation or a giant corporation. With the help of the internet, you can advertise your brand and products while making a name for yourself, generating leads, and driving profits.
Does your internet marketing efforts need some help? If so, you’ve come to the right place. Without further ado, here’s Internet Marketing 101!
What is internet marketing?
Internet marketing is an extremely general way of describing any marketing effort that is carried out online. It can’t truly be understood until you understand a few of the specific internet marketing techniques, as discussed below:
Search Engine Marketing (SEM)
SEM? Isn’t it supposed to be SEO? Actually, SEM is defined as marketing efforts that contribute to prospects being able to find you more easily on search engines. SEO is a part of SEM. So is paid search platforms like Google AdWords.
SEO is a way of taking your business up the rankings organically. It involves a lot of keyword research, website optimization, and great content. You will also have to figure out how to get backlinks and increase your online reputability. It’s certainly time-consuming and will require quite a bit of effort on your part, but if executed well, the results can be amazing.
Pay-Per-Click Marketing (PPC)
PPC marketing is a form of paid advertising where marketers clearly define a target market and have a particular ad be directed specifically to that market. The price that they pay will depend on the platform. It is usually based on clicks, conversions, or impressions.
There are two general forms of PPC advertising: search ads and display ads. Google AdWords is a good example of a search ad. Your advertisement pops up when people look up relevant keywords on search engines. The benefit of this is that most of your leads are of high-quality – they’re already looking you up, now they just need to be convinced to purchase.
A good example of display ads is Facebook Ads. These advertisements show up as consumers browse. They don’t necessarily have to type something into the search bar. In Facebook, they simply show up on a prospect’s News Feed. The benefit of this is that you are presenting your prospect with something they weren’t even looking for but is relevant to them.
Social Media Marketing
There is both a paid and unpaid aspect of social media marketing. Many social media platforms have their own ad programs. Facebook, Instagram, and Youtube are only a few of the many.
Social media marketing aims to cultivate brand recognition and help you build relationships with your customers. You are essentially trying to be the first brand they think about when they are thinking of purchasing any relevant products.
Facebook is undoubtedly the leading social media platform for marketing. You can create your own page, write your own ads, and make sure they reach your target audience. Whether you choose to spend money or try to grow organically is up to you.
Twitter, Pinterest, Snapchat, Reddit, and many other platforms are also frequently used as social media marketing tools.
Social media marketing has a lot of potential, seeing as most people have social media profiles today. You could extend your reach to as many platforms as you like, but beware – they can be time consuming and unless you have someone specifically dedicated to your company’s social media presence, you may struggle to keep up with the needed tasks.
Email marketing often comes across as a dated form a marketing. However, it remains an incredibly effective way to nurture leads and increase profits. This marketing approach aims to remind users that your business exists and your product is waiting to show up on their front door. Email marketing is often a lot more aggressive compared with social media marketing, as consumers typically expect deals, discounts, and other such things.
Email marketing can be used before, during, and after a sale. You can send out alerts, notifications, and even reminders that their shopping carts are waiting for them.
Content marketing involves – you guessed it! – content. Although the first thought of many is that content marketing involves a lot of blog posts, it actually goes quite a bit deeper than that.
Photos, videos, ebooks, guest posts, and infographics are also considered forms of online content. All these things can be shared on your website and all your other marketing channels to draw customers in and establish your reputability.
This isn’t something that you can do once a month. If you want to create content, you’ll have to do so regularly as to keep people interested.
No matter how you choose to market your brand online, it’s something you’ll definitely have to do to watch your business grow.
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