Even though buyer’s behavior has changed drastically over the past decade, we marketers have developed tools to track the direction and future tendencies of these behaviors. This is one of the key reasons why online marketing is so effective. It notices a measurable pattern and it gives us a way to accommodate that pattern. It’s useful for every business, no matter the size or industry.
It’s important for business owners to understand how digital marketing works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience.
With this short guide, you will learn the basics of digital marketing, and how your business can benefit from it. Let’s take a look.
What is Digital Marketing?
First and foremost, you need to understand what digital marketing is to be able to do it effectively. Digital marketing is a way to promote brands and products online and through other digital channels. The main aim is to reach a precise target audience according to your goals and interact with them that way.
There are many different ways to do a digital marketing campaign. For example, pay-per-click ads, email marketing, social media marketing, etc. These are some of the ways you can choose to promote your business. There is no clear-cut absolute best choice for every situation, as it depends on what you are trying to achieve with your marketing campaign. These platforms and marketing methods are better at different things, and you need to know what’s required of your business.
Digital marketing is vital for modern businesses because the internet plays a significant role in how today’s consumer makes purchasing decisions. The internet provides a massive opportunity for consumers to choose how to spend their money. Consumers can get in touch with a business and ask about anything they want within minutes, or even seconds. This is why storefronts are falling behind, and some retailers exist exclusively on the internet. Because of this change in landscape, businesses need to adapt to stay competitive.
This article will focus on website marketing, and we will go into detail down below.
Your website is the face of your business nowadays, which is why you need to keep it looking nice and clean. It’s where your brand impression is made, and it’s where you get leads, conversions and sales. Many of the tactics that you will use to do this will ultimately lead your target customers back to your website to get more information or make a purchase. It’s where you can nurture your leads and provide customer support, all in one.
Your website is sometimes your brand’s only chance to make a good first impression with consumers in your target market. For this reason, you should pay attention to the layout of your site as well as the colors and graphics that you use in your site design. In fact,
Consider who is your target audience, as they will be the ones that will most likely visit your website. Design your website according to the audience’s specifications and keep the user’s experience and user interface in mind. If your audience is older, and typically less internet savvy, then you need to design your website to accommodate this. Make the design simple and clean and most importantly, easy to navigate. You can get away with more flashy designs if your audience is younger, and your brand image is in accordance with the vibrant feel.
According to Adobe, 38% of people will stop engaging with a website if they find the content or layout to be unattractive. Of course, attractiveness is subjective, but it still follows a pattern. This is why keeping the aesthetic of your website consistent with your brand’s impression is important. You designed the impression is what the target audience will associate with attractiveness, and you will retain more visitors this way.
However, the appearance of your site is not the only thing that matters. Since your website is the center of many of your digital marketing campaigns, it’s important that it is designed and optimized for conversions. Your visitors need to be able to use the website’s functions easily. This will guide them along the buyer’s journey that much quicker.
Additionally, don’t forget to optimize your website for mobile uses. People are accessing websites through their mobile devices more than ever, and you need to accommodate for that. If some of your texts or images don’t fit with the mobile frame, or some functions don’t run correctly on mobile devices, it will drastically reduce the user experience.
- WordPress and Web Design is my passion. I've learned over the years that design isn’t just art. It’s more than aesthetics - It’s communication. I am not just an artist. I am not just a designer. I am a visual communicator. I speak the language of color schemes, call-to-actions, and user experience.
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