What to Consider When Hiring an SEO Company

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Finding an extraordinary SEO company amid the copious amounts of spam and shady businesses online is difficult. SEO is something that can make a big impact on your online presence, and the process of selecting the right company for you cannot be taken lightly. When looking at your options, keep these five things in mind:

Realistic goals

If they offer a 100% ranking guarantee, avoid them. Companies that promise quick results or a definite ranking probably aren’t that reliable. Ultimately, rankings do not fall under an SEO company’s control, but rather to algorithms. Reasonable and realistic goals are what you should be looking out for.

Experience

Do a background check on the agency to see how many years they have been operating. Often, companies that have been in the industry longer have a lot more experience and will be able to give you better results.

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Case studies

Exemplary SEO companies don’t underestimate the power of case studies. They are a good opportunity to showcase results that they have brought to another business. You will be able to see examples of their work, confirming their skill. Beware of companies that are hesitant to share real experiences with you. Case studies show whether an SEO company is able to deliver the results they say they will.

Certifications

There may not be an “SEO Certified” tag on a qualified company, but there are other types of qualifications that good SEO agencies may have. Google, Yahoo, and Bing have separate certifications for pay-per-click marketing, and holders of this qualification have legitimate knowledge regarding that specific search engine advertising methods.

White-Hat Tactics

Find out what strategy the firm uses. There are some SEO strategies, called “black-hat tactics,” that may harm your company more than help it. Make sure the company is employing legal and ethical methods that will allow you to be at peace.

White-hat SEO may seem complicated if you don’t know much about it, but it is more straightforward than you think. Dedicate some time to accumulate knowledge about SEO in general as well as each of your potential choices.

At Web Design Clearwater, we provide what-hat, legitimate SEO services in the Clearwater area – get in touch today to see how we can help.

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